A neighborhood eating institution specializing in pizza, it’s located throughout the metropolis limits of Madera, California. This enterprise supplies ready meals, primarily pizza, for consumption on-site, for take-out, or by supply providers. A standard attribute of such institutions is providing a menu that includes a wide range of pizza toppings, crust varieties, and related meals gadgets like salads and appetizers.
The presence of a restaurant specializing in pizza inside a group contributes to the native financial system by producing employment alternatives and attracting residents and guests alike. Moreover, it supplies a handy eating possibility, catering to numerous tastes and preferences. Historic context means that pizza institutions have grow to be more and more prevalent in American delicacies, reflecting evolving dietary habits and culinary traits.
Subsequent dialogue will delve into elements similar to menu choices, buyer opinions, operational hours, and the broader impression such a enterprise has on the native culinary panorama. Additional analysis will examine the restaurant’s aggressive place throughout the Madera eating scene.
1. Menu Choice
The composition of the menu at Pacifica Pizza in Madera, CA, constitutes a pivotal aspect in shaping the enterprise’s enchantment, market positioning, and general success. An in depth evaluation of the menu choice reveals vital insights into the restaurant’s operational technique and goal demographic.
-
Number of Pizza Types
Pacifica Pizza’s menu might characteristic a variety of pizza types, from conventional Neapolitan and New York-style to extra modern or regional variations. The breadth of pizza types provided dictates the restaurant’s potential to cater to a various buyer base with differing preferences. A restricted choice would possibly alienate potential prospects searching for particular kinds of pizza, whereas an excessively in depth menu might complicate operations and doubtlessly compromise high quality.
-
Topping Choices and Customization
The supply and choice of toppings, in addition to the extent to which prospects can customise their pizzas, are essential components. A wide selection of recent, high-quality components permits for better personalization and appeals to a broader spectrum of dietary necessities and preferences, together with vegetarian, vegan, or gluten-free choices. The sourcing and pricing of those toppings additionally affect the restaurant’s profitability and perceived worth.
-
Appetizers, Sides, and Drinks
The inclusion of appetizers, sides, and drinks enhances the pizza choices and contributes to the general eating expertise. Gadgets similar to salads, breadsticks, wings, and desserts present further decisions for patrons searching for an entire meal. The choice and high quality of this stuff can considerably impression buyer satisfaction and common order worth.
-
Pricing and Worth Proposition
The pricing technique employed for menu gadgets straight impacts the restaurant’s aggressive positioning throughout the native market. Balancing value and high quality is important to draw prospects whereas sustaining profitability. Promotions, reductions, and combo meals can additional improve the perceived worth and drive gross sales. The pricing construction must be aligned with the goal demographic’s willingness to pay and the general eating expertise provided.
In summation, the menu choice at Pacifica Pizza in Madera, CA, serves as a vital determinant of its potential to draw and retain prospects, differentiate itself from opponents, and obtain sustainable profitability. A well-crafted and strategically priced menu is important for guaranteeing the restaurant’s long-term viability throughout the native culinary panorama.
2. Native Components
The sourcing of components from native suppliers represents a important operational and strategic consideration for Pacifica Pizza in Madera, CA. This observe carries implications for product high quality, group relations, and the general sustainability of the enterprise mannequin.
-
Enhancement of Freshness and Taste
Using regionally sourced produce and different meals gadgets usually interprets to improved freshness resulting from lowered transportation occasions. This immediacy positively impacts the flavour profiles of the pizzas, enhancing the general eating expertise. Examples embody incorporating regionally grown tomatoes for pizza sauce or utilizing artisanal cheeses from close by dairies. Using more energizing components usually leads to a extra vibrant and interesting closing product.
-
Help for the Native Economic system
Procurement from regional farms and companies straight contributes to the financial well-being of the Madera group. By buying regionally, Pacifica Pizza helps native jobs, encourages agricultural sustainability throughout the area, and fosters a way of group partnership. This financial reciprocity can improve the institution’s status and foster buyer loyalty.
-
Advertising and marketing and Differentiation Benefits
Highlighting the usage of native components can function a robust advertising and marketing instrument, differentiating Pacifica Pizza from opponents who depend on nationwide or worldwide suppliers. Shoppers are more and more acutely aware of the origins of their meals and infrequently prioritize institutions that assist native producers. This emphasis can appeal to prospects searching for genuine and sustainable eating choices, bolstering the model’s picture.
-
Seasonal Menu Adaptation
Dedication to regionally sourced components necessitates adapting the menu primarily based on seasonal availability. This method introduces selection and promotes the consumption of produce at its peak ripeness and taste. Nevertheless, it additionally requires flexibility in menu planning and potential changes in pricing to mirror the fee fluctuations related to seasonal produce. Profitable adaptation to seasonal availability demonstrates a dedication to freshness and sustainable practices.
Integrating native components into the core operational technique of Pacifica Pizza in Madera, CA, supplies a multifaceted method to high quality enhancement, group engagement, and sustainable enterprise practices. This dedication not solely impacts the culinary expertise but additionally solidifies the restaurant’s place throughout the group as a accountable and supportive entity.
3. Pricing Construction
The pricing construction applied by Pacifica Pizza in Madera, CA, is a elementary determinant of its profitability, market competitiveness, and client accessibility. This construction displays a fancy interaction of value issues, perceived worth, and strategic market positioning.
-
Price-Plus Pricing Mannequin
A standard pricing technique includes calculating the full value of manufacturing a pizza, together with components, labor, and overhead, after which including a markup to find out the promoting value. The markup share should stability revenue maximization with market acceptance. Excessive markups might deter price-sensitive prospects, whereas excessively low markups can jeopardize profitability. Pacifica Pizza should subsequently fastidiously analyze its value construction and aggressive panorama to find out an applicable markup share. Contemplate the impression of rising ingredient prices on pricing technique adjustment.
-
Aggressive Pricing Technique
This method entails analyzing the pricing methods of competing pizza institutions within the Madera space and setting costs which can be both comparable, barely decrease, or barely greater. Pacifica Pizza should assess the perceived worth and high quality of its pizzas relative to its opponents. A differentiation technique, similar to utilizing higher-quality components or providing distinctive taste combos, might justify a premium pricing technique. Value wars can result in diminished profitability and lowered service high quality.
-
Worth-Based mostly Pricing
Worth-based pricing focuses on the perceived worth of the pizza to the client. This method requires understanding buyer preferences and willingness to pay for particular options, similar to natural components, specialty toppings, or a superior eating expertise. Pricing ought to mirror the perceived advantages of those options. This pricing mannequin assumes that if Pacifica Pizza has good model and excessive opinions.
-
Promotional Pricing and Reductions
Pacifica Pizza would possibly use promotional pricing methods, similar to reductions, coupons, or combo meals, to draw prospects and enhance gross sales quantity. These promotions could be efficient in stimulating demand throughout off-peak hours or introducing new menu gadgets. Nevertheless, reliance on promotional pricing can erode revenue margins and devalue the model if not applied strategically. Contemplate the long-term impression of frequent reductions on buyer notion of worth.
In conclusion, the effectiveness of Pacifica Pizza’s pricing construction hinges on its potential to stability value issues with aggressive pressures and client expectations. A well-defined pricing technique is important for reaching sustainable profitability and sustaining a robust market place throughout the Madera culinary panorama. Periodic opinions and changes to the pricing construction are essential to adapt to altering market situations and buyer preferences.
4. Supply Radius
The supply radius constitutes a important parameter influencing the operational scope and market attain of Pacifica Pizza in Madera, CA. This parameter straight impacts the potential buyer base and the general logistical effectivity of the institution.
-
Geographic Boundaries
The supply radius defines the utmost distance or geographic space inside which Pacifica Pizza supplies its supply providers. This boundary is usually decided by components similar to driving time, gas prices, and staffing assets. A restricted radius restricts entry to prospects residing additional away, doubtlessly lowering gross sales quantity. Conversely, an excessively massive radius can result in elevated supply occasions and lowered service high quality, impacting buyer satisfaction. The geographical boundaries have an effect on the competitors throughout the metropolis.
-
Operational Prices
The scale of the supply radius straight influences operational prices, together with gas consumption, automobile upkeep, and driver compensation. Extending the radius necessitates deploying further supply personnel and automobiles, thereby rising labor and capital bills. Optimizing the supply radius includes balancing these prices towards the potential income generated from serving a bigger buyer base. Consider the potential of electrical vehicles.
-
Service Time and Buyer Satisfaction
Supply radius considerably impacts the time required to satisfy orders, which in flip impacts buyer satisfaction. Longer supply distances invariably result in elevated supply occasions, doubtlessly leading to chilly pizzas and dissatisfied prospects. Sustaining an affordable supply radius is essential for guaranteeing well timed and environment friendly service. Actual-time site visitors situations also needs to be taken under consideration.
-
Aggressive Panorama
The supply radius will also be a aggressive differentiator. A bigger supply space than opponents might present a aggressive benefit, reaching prospects in any other case untapped. Nevertheless, increasing the supply radius must be balanced with service high quality and the corporate’s potential to compete successfully. An untapped market can enhance revenue potential.
In abstract, the supply radius is a strategic variable impacting Pacifica Pizza’s operational effectivity, value construction, and aggressive positioning. Cautious consideration have to be given to balancing geographic attain with service high quality and value administration to optimize the supply radius for optimum profitability and buyer satisfaction. Steady evaluation of supply efficiency metrics is important for making knowledgeable choices concerning the radius’s optimum dimension and form. The general logistics have to be strategically positioned.
5. Buyer Evaluations
Buyer opinions symbolize a important part of Pacifica Pizza’s general model picture and operational success in Madera, CA. These opinions, discovered on platforms similar to Google, Yelp, and social media, straight affect potential prospects’ perceptions and choices concerning patronage. Constructive opinions can result in elevated foot site visitors and gross sales, whereas adverse opinions can deter potential prospects and negatively impression income. The content material of those opinions usually facilities on pizza high quality, service pace, and the general eating expertise. For instance, a buyer would possibly commend Pacifica Pizza for its beneficiant toppings and pleasant workers, or conversely, criticize sluggish supply occasions and inconsistent pizza preparation. The buildup of those opinions varieties a public consensus concerning the institution’s strengths and weaknesses, influencing its aggressive standing throughout the native culinary market.
Analyzing buyer opinions supplies Pacifica Pizza with actionable insights for enchancment. As an illustration, a recurring grievance about lengthy wait occasions might immediate the restaurant to optimize its kitchen workflow or modify staffing ranges. Equally, constant reward for a selected menu merchandise can reinforce its worth and inform future menu growth. Moreover, responding to opinions, each optimistic and adverse, demonstrates a dedication to buyer satisfaction and a willingness to deal with considerations. This proactive engagement can mitigate the adverse impression of unfavorable opinions and improve the restaurant’s status as a responsive and customer-centric institution. An actual-world instance features a buyer who criticized a burnt pizza receiving a immediate apology and a complimentary substitute, thus remodeling a adverse expertise right into a optimistic one and solidifying buyer loyalty. On-line opinions are the brand new age “phrase of mouth.”
In conclusion, the cautious monitoring and administration of buyer opinions are important for Pacifica Pizza’s ongoing success in Madera, CA. These opinions function a invaluable supply of suggestions, informing operational enhancements and shaping public notion. Efficient utilization of this data permits the restaurant to refine its choices, improve buyer satisfaction, and keep a aggressive edge within the native pizza market. Ignoring buyer opinions presents a big danger, doubtlessly resulting in a decline in gross sales and a tarnished status. The combination of buyer suggestions into the operational framework just isn’t merely a reactive measure, however a proactive technique for sustainable progress and success.
6. Working Hours
The operational hours of Pacifica Pizza in Madera, CA, considerably affect accessibility to its services and products, impacting income era and buyer satisfaction ranges. The institution’s chosen hours straight mirror strategic issues concerning buyer demand, staffing capabilities, and aggressive pressures throughout the native market.
-
Buyer Accessibility
The length and timing of Pacifica Pizza’s operational hours straight dictate when prospects can entry its choices. Prolonged hours, together with late-night or early-morning service, cater to a broader vary of buyer schedules, accommodating people working unconventional hours or searching for late-night eating choices. Conversely, restricted hours might restrict accessibility, doubtlessly alienating segments of the client base. A concrete instance is a restaurant remaining open till 2 AM on weekends to seize the late-night crowd from close by leisure venues. This impacts not solely the comfort but additionally the general notion of the enterprise.
-
Staffing and Labor Prices
Working hours necessitate corresponding staffing ranges, influencing labor prices, which represent a big expense for any meals service institution. Prolonged hours demand a bigger workforce, doubtlessly requiring shift work and extra time compensation. Conversely, shortened hours might cut back labor prices however might additionally lead to diminished gross sales alternatives. An occasion of this can be a restaurant strategically slicing again on lunchtime workers to deal with the extra worthwhile dinner service, subsequently decreasing bills.
-
Peak and Off-Peak Demand
Analyzing buyer site visitors patterns and gross sales information is important in figuring out optimum working hours. Figuring out peak demand intervals, similar to dinner rushes or weekend evenings, permits Pacifica Pizza to adequately workers and put together for elevated order quantity. Conversely, understanding off-peak hours allows the enterprise to cut back staffing ranges or implement promotional methods to stimulate demand. An instance is a pizza parlor providing discounted lunch specials to draw prospects throughout usually sluggish noon hours.
-
Aggressive Positioning
The working hours of Pacifica Pizza relative to its opponents affect its market share and aggressive benefit. Remaining open longer hours than competing institutions can appeal to prospects searching for comfort or late-night choices. Nevertheless, it’s important to judge the profitability of prolonged hours and be sure that they justify the extra operational prices. An illustration is a pizza place extending its hours to match a close-by movie show’s schedule, capturing moviegoers searching for a post-show meal.
Efficient administration of working hours is paramount for Pacifica Pizza to optimize income era, management labor prices, and keep a aggressive edge throughout the Madera culinary panorama. Common analysis and adjustment of working hours primarily based on buyer demand, staffing capabilities, and aggressive dynamics are important for maximizing profitability and buyer satisfaction.
7. Neighborhood Affect
The institution of Pacifica Pizza in Madera, CA, generates a multifaceted impression on the local people, affecting its financial system, social cloth, and general high quality of life. The restaurant’s presence creates direct employment alternatives, hiring native residents as cooks, servers, supply drivers, and managerial workers. These jobs contribute to the financial stability of particular person households and stimulate native spending. Furthermore, the enterprise generates tax income for town of Madera, which could be allotted to public providers similar to infrastructure enhancements, schooling, and group applications. For instance, a portion of Pacifica Pizza’s gross sales tax contributions would possibly fund enhancements to a close-by park or assist an area faculty’s athletic program. The financial multiplier impact extends past direct employment, benefiting native suppliers of meals, drinks, and different important items and providers. A optimistic affiliation with the group turns into essential to ongoing success of the enterprise.
Past its financial contributions, Pacifica Pizza can play a big position in fostering group engagement and social interplay. The restaurant serves as a gathering place for households, pals, and group teams, offering a venue for social occasions, celebrations, and informal gatherings. Contemplate, for instance, an area sports activities staff celebrating a victory at Pacifica Pizza or a group group holding a fundraising occasion on the restaurant. Moreover, the enterprise can actively take part in group initiatives by sponsoring native occasions, donating to native charities, or partnering with native colleges. This involvement strengthens the restaurant’s ties to the group and enhances its status as a accountable company citizen. Energetic participation creates goodwill.
In conclusion, the group impression of Pacifica Pizza in Madera, CA, extends past mere financial transactions. The enterprise serves as a supply of employment, tax income, and group engagement, contributing to the general well-being of the native inhabitants. Recognizing and actively managing this group impression is essential for guaranteeing the restaurant’s long-term sustainability and optimistic status. Challenges might come up from managing adverse group perceptions or balancing financial pursuits with social obligations, however proactive engagement and accountable enterprise practices can mitigate these challenges and foster a mutually helpful relationship between the restaurant and the group it serves. Cautious engagement fosters long-term advantages.
8. Location Benefit
Location benefit, within the context of a particular pizza institution, dictates its accessibility, visibility, and finally, its income potential. The location of Pacifica Pizza inside Madera, CA, influences foot site visitors, model recognition, and operational effectivity. A number of sides contribute to the general locational advantage of this institution.
-
Proximity to Goal Demographics
Placement close to residential areas, colleges, or enterprise districts can considerably enhance buyer quantity. Pacifica Pizza’s location inside Madera determines its entry to household households, pupil populations, and dealing professionals who symbolize potential buyer bases. Accessibility to those key demographics is a figuring out consider maximizing each day gross sales and fostering repeat enterprise. Its bodily location impacts foot site visitors on a each day, weekly, and month-to-month foundation.
-
Visibility and Accessibility
A location on a fundamental thoroughfare or in a heavy-traffic purchasing middle enhances visibility, attracting each native residents and transient guests. The convenience of entry, together with ample parking and proximity to public transportation, additionally contributes to the placement’s benefit. If Pacifica Pizza is located in a visually distinguished location with handy entry, it’s extra more likely to appeal to spontaneous prospects. The institution’s strategic placement relative to main roads and landmarks impacts buyer acquisition.
-
Aggressive Surroundings
The density of competing pizza institutions and different meals service companies within the surrounding space straight impacts market share. A location with restricted competitors supplies a better alternative to seize a bigger section of the client base. Nevertheless, proximity to complementary companies, similar to film theaters or leisure venues, will also be helpful, creating synergistic results that drive buyer site visitors. The aggressive panorama inside Madera influences Pacifica Pizza’s pricing technique and advertising and marketing efforts. Its location is a bonus level in its potential for ongoing earnings.
-
Price Concerns
Rental charges and property values differ considerably relying on location, impacting the general profitability of the enterprise. A main location with excessive visibility and accessibility might command greater rental prices, requiring a cautious evaluation of the potential return on funding. Balancing location benefit with value issues is essential for guaranteeing long-term monetary sustainability. Lease negotiations have an effect on the operational construction.
In abstract, the placement benefit of Pacifica Pizza in Madera, CA, is a multifaceted idea that encompasses demographic entry, visibility, aggressive dynamics, and value issues. Strategically optimizing these components is important for maximizing the restaurant’s income potential and guaranteeing its long-term success throughout the native market. The placement is a key part of name recognition.
9. Specialty Pizzas
Within the context of Pacifica Pizza in Madera, CA, specialty pizzas symbolize a strategic aspect designed to distinguish the institution from opponents, appeal to a various buyer base, and improve profitability. These pizzas, distinguished by distinctive combos of components and progressive taste profiles, function a focus of menu innovation and a mirrored image of culinary creativity.
-
Ingredient Choice and Taste Combos
Specialty pizzas continuously incorporate premium or regionally sourced components, together with distinctive taste pairings, to create a memorable eating expertise. As an illustration, a “Mediterranean” specialty pizza would possibly characteristic feta cheese, Kalamata olives, sun-dried tomatoes, and artichoke hearts, interesting to prospects searching for a extra refined taste profile. The choice of these components and the harmonious mix of flavors considerably contribute to the perceived worth and desirability of the pizza.
-
Menu Differentiation and Model Id
Specialty pizzas can function signature choices, contributing to the institution’s model id and distinguishing it from competing pizza companies in Madera. A “Madera Particular” pizza, incorporating regionally grown produce or a regional culinary affect, might set up a novel promoting proposition. These distinctive creations talk the restaurant’s dedication to high quality and innovation, reinforcing its model picture.
-
Pricing Technique and Revenue Margins
Specialty pizzas usually command greater costs in comparison with conventional pizza choices, reflecting the price of premium components and the added worth related to distinctive taste combos. This pricing technique allows Pacifica Pizza to enhance revenue margins whereas catering to prospects keen to pay a premium for enhanced culinary experiences. Cautious consideration of ingredient prices and perceived worth is important for optimizing profitability.
-
Advertising and marketing and Promotional Alternatives
Specialty pizzas supply alternatives for focused advertising and marketing campaigns and promotional occasions. Introducing a “Pizza of the Month” that includes seasonal components or a limited-time specialty pizza can generate buyer pleasure and stimulate gross sales. These promotional actions appeal to new prospects, incentivize repeat enterprise, and improve general model consciousness throughout the Madera group.
The profitable integration of specialty pizzas into Pacifica Pizza’s menu requires a strategic method that considers ingredient choice, menu differentiation, pricing methods, and advertising and marketing alternatives. By fastidiously crafting distinctive and interesting pizza choices, the restaurant can improve its aggressive place, appeal to a various buyer base, and maximize profitability throughout the Madera market. The constant high quality of components and cautious consideration to element is paramount.
Often Requested Questions
This part addresses widespread inquiries concerning Pacifica Pizza positioned in Madera, California, offering factual data to reinforce understanding of its operations and choices.
Query 1: What kinds of pizza are provided by Pacifica Pizza in Madera, CA?
Pacifica Pizza’s menu consists of numerous pizza types similar to conventional pepperoni, vegetarian choices, and doubtlessly specialty pizzas that includes distinctive ingredient combos. Particular menu particulars can be found straight from the institution.
Query 2: Does Pacifica Pizza in Madera, CA, supply supply providers?
Availability of supply providers is topic to Pacifica Pizza’s present operational insurance policies. Prospects are suggested to contact the restaurant straight to substantiate supply radius, charges, and minimal order necessities.
Query 3: What are the working hours of Pacifica Pizza in Madera, CA?
Pacifica Pizza’s working hours fluctuate primarily based on the day of the week and seasonal changes. It is strongly recommended to confirm present hours of operation by way of official listings or direct contact.
Query 4: Can orders be positioned on-line with Pacifica Pizza in Madera, CA?
On-line ordering availability will depend on Pacifica Pizza’s integration with on-line ordering platforms. Checking the restaurant’s web site or associated apps is critical to substantiate this performance.
Query 5: Are gluten-free or different dietary choices out there at Pacifica Pizza in Madera, CA?
The supply of gluten-free crusts or different dietary lodging have to be confirmed with Pacifica Pizza straight. Such choices rely upon the restaurant’s menu and ingredient sourcing practices.
Query 6: What are the most effective contact strategies of Pacifica Pizza in Madera, CA?
Direct phone communication with the institution, coupled with web site verification, affords probably the most dependable technique of acquiring exact and up to date data.
In abstract, accessing present and definitive data requires direct engagement with Pacifica Pizza by official channels.
Additional exploration ought to contain evaluating buyer opinions and inspecting the broader Madera eating panorama.
Optimization Methods for Pacifica Pizza in Madera, CA
The next outlines important methods designed to optimize operational effectivity and improve buyer engagement for Pacifica Pizza in Madera, CA.
Tip 1: Improve On-line Presence. Set up and keep a complete on-line presence encompassing web site optimization, social media engagement, and lively monitoring of evaluate platforms. Correct and constant data throughout all digital channels is essential for buyer accessibility.
Tip 2: Implement Knowledge-Pushed Menu Optimization. Analyze gross sales information to determine common gadgets, optimize pricing methods, and tailor menu choices to native preferences. Steady analysis of menu efficiency is paramount for maximizing profitability.
Tip 3: Streamline Supply Logistics. Implement a sturdy supply administration system that optimizes routes, screens supply occasions, and ensures meals high quality upon arrival. Environment friendly supply operations are important for sustaining buyer satisfaction and increasing market attain.
Tip 4: Foster Neighborhood Engagement. Actively take part in native occasions, sponsor group initiatives, and set up partnerships with native organizations to domesticate model loyalty and improve group relations. Neighborhood involvement strengthens model picture and fosters buyer goodwill.
Tip 5: Spend money on Worker Coaching. Present complete coaching applications for all staff, specializing in customer support, meals preparation, and operational effectivity. A well-trained workforce is significant for delivering constant high quality and distinctive buyer experiences.
Tip 6: Monitor and Reply to Buyer Suggestions. Implement a system for actively soliciting, monitoring, and responding to buyer suggestions throughout all channels. Addressing buyer considerations promptly and successfully is essential for sustaining a optimistic model status and fostering buyer loyalty.
Efficient implementation of those methods requires a dedication to steady enchancment, data-driven decision-making, and a deal with delivering distinctive worth to prospects. Profitable execution will improve operational effectivity, strengthen model status, and maximize long-term profitability.
The continued dedication to buyer satisfaction and high quality enchancment is important to thrive within the aggressive Madera culinary market.
Pacifica Pizza in Madera, CA
The previous evaluation has explored important sides of Pacifica Pizza in Madera, CA, encompassing menu choice, ingredient sourcing, pricing methods, supply logistics, buyer notion, operational hours, group impression, location benefit, and specialty choices. Every aspect considerably influences the institution’s operational effectiveness, aggressive positioning, and long-term sustainability throughout the native culinary market.
Continued success for Pacifica Pizza necessitates a dedication to data-driven decision-making, proactive buyer engagement, and a relentless pursuit of operational effectivity. The power to adapt to evolving client preferences and navigate the dynamic aggressive panorama will finally decide its future trajectory throughout the Madera group. Additional evaluation ought to deal with long-term strategic planning.
