Using the corrugated cardboard container generally used for takeout meals supply as a floor for advertising and marketing communications represents a singular promoting channel. An area pizzeria may, for instance, function a coupon for a close-by automobile wash on the lid of its bins, reaching a doubtlessly receptive viewers throughout a meal event.
This strategy presents an economical methodology for companies to attach with customers inside a focused geographic space. The promoting placement advantages from a captive viewers throughout consumption, growing the probability of message retention. Traditionally, this type of advertising and marketing has offered native companies, particularly, with an accessible avenue for promotion and model consciousness, usually complementing different, extra conventional promoting methods.
