The time period identifies a advertising technique the place pizza is obtainable at a dramatically lowered worth, steadily one cent, sometimes as a part of a promotional marketing campaign. This deeply discounted worth level is usually contingent upon assembly particular buy necessities or being supplied for a restricted time. For instance, a buyer may obtain a “cent pizza” with the acquisition of a full-priced pizza or a beverage.
Providing pizza at this minimal price can generate vital buyer curiosity and enhance total gross sales quantity. It capabilities as a strong loss chief, drawing in prospects who might then buy different, higher-margin gadgets. Traditionally, this method aligns with different loss-leader ways used throughout varied industries to stimulate demand and construct model consciousness. The perceived worth supplied via such a promotion is a serious driver of its success.