The phrase refers to a particular kind of pizza enterprise situated in San Francisco. This pizza is characterised by the institution’s identify and geographic location, serving as a direct identifier for potential prospects. For instance, somebody trying to find “dinner choices” would possibly slim their search to this explicit native delicacies through the use of the phrase.
The relevance of such a particular descriptor is tied to the aggressive nature of the meals service trade. It affords a concise technique for people to search out exactly what they’re searching for, bearing in mind location and kind of firm. This centered looking streamlines the method for each the patron and the enterprise, facilitating related connections and potential gross sales. Such a reputation might have historic context associated to the institution’s founding or the world’s culinary panorama.