The phrase references a recurring web meme that falsely associates comic Sam Hyde with numerous mass shootings or acts of violence, typically involving former U.S. President Donald Trump as a goal or topic. This meme sometimes surfaces on-line instantly following a tragic occasion, spreading misinformation and inflicting misery to each the general public and the person falsely accused.
The persistent nature of this misinformation marketing campaign highlights the hazards of on-line echo chambers and the speedy unfold of unverified data. Its historic context lies throughout the broader phenomenon of web hoaxes and the deliberate creation and dissemination of “pretend information.” The observe undermines belief in reliable information sources and may trigger important emotional and reputational injury to the particular person focused.