The idea entails a culinary promotion the place a particular pizza selection is highlighted for an outlined interval, sometimes one month. This featured pizza is commonly a novel creation, incorporating seasonal components or progressive taste mixtures. For instance, a restaurant would possibly supply a fig and prosciutto pizza because the featured providing throughout the autumn months.
This advertising and marketing technique supplies a number of benefits to each the institution and the client. For the enterprise, it fosters creativity amongst kitchen workers, encourages repeat visits by providing novelty, and might drive gross sales throughout historically slower durations. Prospects profit from the chance to pattern creative pizzas, typically at a promotional worth, increasing their palate and eating expertise. Traditionally, such a promotion has been a profitable technique for eating places to check new recipes and gauge buyer preferences earlier than completely including gadgets to the menu.
