The phrase suggests a selected fashion of salesmanship, characterised by aggressive techniques, unsubstantiated claims, and a deal with self-promotion over buyer wants. An instance is likely to be a seller who emphasizes offers that seem exceptionally favorable however include hidden prices or circumstances, or who depends closely on persuasive methods slightly than offering correct info.
Such an strategy, whereas probably producing short-term good points, typically proves detrimental in the long term. It erodes buyer belief, fosters damaging perceptions of the enterprise, and will increase the chance of buyer attrition. Traditionally, this fashion of salesmanship has been related to durations of intense competitors or financial downturn, the place the stress to attain gross sales targets is especially excessive. Nevertheless, analysis signifies that transparency and moral practices are more practical in constructing sustainable buyer relationships and long-term profitability.
