Attire branded with a well-liked pizza chain’s brand, supplied by means of numerous retail channels, constitutes a phase of the broader merchandising business. This stuff, usually bearing the corporate’s title or incorporating model imagery, are sometimes acquired by customers for functions similar to model affiliation, as souvenirs, or as vogue statements. The provision of those items varies relying on vendor and present promotions.
The provision of such merchandise presents a number of benefits. It supplies the corporate with a further income stream past its core meals gross sales. Moreover, it acts as a type of promoting, growing model visibility and recall amongst current and potential prospects. Traditionally, the follow of providing branded merchandise has been employed by firms throughout various sectors as a way to boost model loyalty and market presence. The existence of a secondary market for this stuff demonstrates an elevated stage of client engagement.
